The Team to bring you value-added, creative and innovative solutions.

We are design and robotics professionals, experts in developing cost effective solutions

for human centered animatronics in the consumer category.

Leif Askeland


Senior Product Development Executive with hands-on Global Management experience. A proven track record in Value Creation and high performance team building. Demonstrated competencies in multicultural leadership with focus on innovation and the use of latest technologies.

Leif Askeland - Best of CES 2018 Award

Shelley Smith

Director of Design

Highly accomplished designer and manager. Her specialties include animatronic and organic creations. She has a unique ability to "sculpt" in plush to create lifelike creatures. Shelley has 30+ professional years experience managing various brands, designing concepts, developing products overseas, sampling, sourcing, costing and taking concepts from start into marketable products. Her portfolio includes: Furby, Star Wars, My Little Pony, Fur Real Friends, Joy for All and many others. 

Eduardo Rodriguez

Director of Design 

Accomplished artist devoting over 30 years to shape, form and representations of biomechanics in toys. Eduardo's ability to combine artistry with mechanical innovation is unsurpassed. Eduardo's sculptural work and mechanics can be found in some of the most commercially successful animatronic products in the toy industry. His portfolio include: Star Wars, Furby, Cabbage Patch, Fur Real Friends, Sesame Street and numerous movie properties.

Gary Serby

Head of Marketing

and Business Development

Gary’s creative leadership and proven track record makes him ideally suited to lead Hello Tomorrow’s marketing and business development team. While at Hasbro, he was a creative catalyst in several facets of the business, and was responsible for the creation of some of Hasbro’s most effective promotional campaigns. More recently, he served as a Director on the CVS Health corporate communications team.

"Highly accomplished marketing and media specialist. She is goal oriented, innovative and super smart. Her portfolio includes a myriad of commercials, websites and video productions for some of the largest consumer products companies in the world. She can adapt to almost any situation – whether is be creating a last minute marketing video or interviewing a celebrity. She has a keen eye for artistry and design. Most importantly, she has a big heart."

– Leif Askeland 2019

Patrycja Pawlak

Head of Content

and Media

Richard Maddocks

Head of Development

Richard is a working legend, a pathological tinkerer, and a fount of knowledge. His expertise and experience was pivotal in creating the greatest animatronic products in the history of toys. His toyography includes an extensive patent portfolio and over 500+ toys including Matchbox, Mattel, Tiger Electronics, and Hasbro. (Furby, Elmo, Fur Real Friends, Joy For All and many more...)

Zhang Yue (Vivian)

Office Manager, China Office

Vivian is an experienced customer relations specialist.  A sincere professional and effective negotiator. Her upbeat personality and engaging personal style enable her to interact effectively with clients and staff. She is very well organized and keeps track of the details necessary to coordinate events and run an efficient Shanghai office.

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